So many ways. So many choices. So many alternatives.

What do you want to achieve? What is the best decision?

How to choose wisely and ensure the success of your marketing strategy?

Whereas the choices might be infinite, your budget isn’t, so you have to be selective.

Selective Advice is a premium company offering customized solutions for any client in search of media services. No matter what your business needs are, we are here to help you select the right path toward success, because when used wisely, media strategies can boost both sales and brand visibility.



Our experience allows us to offer your business a media mix that matters.
This is how we can help you.

Media Market Research

Understanding the market for your products or services helps us choose the best ways to advertise them. We keep an eye on the things your competitors do and monitor their media usage. Know your enemy, like Sun Tzu says. And your market, we say.

Classic Media Services

We are specialized in media planning and buying, therefore, no matter what your media needs are (PR, TV, radio, OOH, digital media, special projects or other) we are ready to assist you with a highly effective campaign that will offer your brand a great coverage and impact in targeting your Audience, Locals and Tourists.

Digital Media

This is the 21st century, so digital presence is a must! Whether you need PPC, Display, Mobile, Video, Social Media contact us and we'll provide the right digital answer.

Creative Services

Need creative ideas for your products or services? Great, we're happy to deliver outstanding and highly engaging integrated campaigns with the help of our creative team.

Production Services

Whether you need to produce a TV spot, 50.000 flyers or that outdoor billboard that will turn everybody's head, within a given budget, we are happy to provide you with a list of high quality suppliers and take responsibility for producing those materials.

BTL Campaigns

When you decide you need a BTL campaign, we are here to assist you with everything you need: organizing an event, in-store activations, POSM displays and much more.


We believe in being honest to our clients, this is the way we work, and therefore we offer customized communication solutions with professional advice.

A part of the Team

Dora Sumlea (Tancu)


20+ Years of Advertising Experience

Costi Nutuloiu


20+ Years of Advertising Experience

Adina Benea


9+ Years of Digital Advertising Strategy Experience

Vlad Georgescu


10+ Years of Advertising Creative Design Experience

Founded in 2009, we’ve created the SELECTIVE ADVICE - VAV Group with the purpose of bringing together a team with great knowledge in traditional marketing, digital strategy, creative services, OOH and production, that is able to transform their expertise into a custom solution for our clients and their brands.

Here are some of our happy clients



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